GhostMyData vs Incogni
Compare two popular data removal services to find the best protection for your personal information.
Last updated: March 13, 2026
Quick Verdict
GhostMyData has more features. It has dark web alerts and covers more sites. Incogni is a budget option for Surfshark users.
Pick GhostMyData for full protection. Pick Incogni for the cheapest price.
More Protection
GhostMyData has dark web and breach alerts. Incogni only removes data from brokers.
Free Tier
GhostMyData lets you scan for free first. Incogni needs payment to see results.
Family Plans
Both offer family plans for up to 5 people. GhostMyData bundles family in Enterprise; Incogni charges separately.
Feature Comparison
| Feature | GhostMyData | Incogni |
|---|---|---|
| Starting Price | Free (paid from $9.99/mo billed annually, 50% OFF) | $7.99/mo (annual) or $15.98/mo |
| Free Tier | Yes | No |
| Data Brokers Covered | 1,500+ (plus 60 AI Shield sources) | 420+ (2,420+ on Unlimited) |
| Dark Web Monitoring | Yes | No |
| Breach Monitoring | Yes | No |
| Family Plans | Yes (5 profiles) | Yes (up to 5 people) |
| Do Not Call Registration | Yes (Enterprise) | No |
| VPN Bundle | No | Yes (Surfshark One+) |
| Custom Removal Requests | Yes (Enterprise, CCPA-based) | Yes (Unlimited plan only) |
| Dashboard Quality | Detailed real-time | Basic progress view |
| Parent Company | Independent | Surfshark (Nord Security) |
| Refund Policy | 30 days, no questions asked | One refund per lifetime |
Pricing and features current as of March 2026. Data compiled from publicly available information on each provider's website. Visit each provider for the most current details.
Pricing Breakdown
GhostMyData
Includes: Dark web monitoring, breach alerts, 1,500+ data brokers, 60 AI Shield sources
Incogni
420+ brokers (Standard) or 2,420+ (Unlimited). No dark web monitoring.
Why Choose GhostMyData Over Incogni
When to Choose Incogni
Incogni might be right if:
- •You use Surfshark VPN or NordVPN and want a bundle
- •Budget is key and you can pay yearly ($7.99/mo)
- •You want custom removals on the Unlimited plan (2,420+ sites)
Note: Incogni is owned by Surfshark (Nord Security), not an independent privacy company. Their 30-day money-back guarantee applies.
Frequently Asked Questions
Is GhostMyData better than Incogni?
GhostMyData has more features. It has dark web alerts, breach alerts, and covers 1,500+ sites vs 420+ for Incogni. Incogni has added family plans but still lacks dark web monitoring on its standard plan.
How much does Incogni cost?
Incogni costs $7.99/month on annual billing ($95.88/year) or $15.98/month on monthly billing. Family plans start at $15.99/month (annual). GhostMyData has a free tier and paid plans from $9.99/mo (billed annually at $119.88/year, 50% OFF) with more features.
Does Incogni have dark web monitoring?
No, not in the standard plan. Incogni focuses on data broker removal. Their Unlimited plan adds custom removal requests but still no dark web monitoring. GhostMyData includes dark web alerts in Enterprise for $22.50/mo (billed annually).
Can I try these for free?
GhostMyData has a free tier with a full scan. Incogni has no free tier but offers a 30-day money-back guarantee.
Which covers more data brokers?
GhostMyData covers 1,500+ sites plus 60 AI Shield sources. Incogni covers 420+ data brokers with automated removals, or 2,420+ with custom removals on the Unlimited plan.
Who owns Incogni?
Incogni is owned by Surfshark, which is part of Nord Security (NordVPN). GhostMyData is an independent company focused solely on data privacy and removal.
Does Incogni offer family plans?
Yes, Incogni now offers family plans for up to 5 people starting at $15.99/month (Standard Family, annual) or $22.99/month (Unlimited Family, annual). GhostMyData's Enterprise plan includes coverage for up to 5 family members at $269.95/year.
What is the difference between Incogni Standard and Unlimited?
Incogni Standard covers 420+ brokers with automated removals. Unlimited adds custom removal requests for 2,420+ total sites and priority support. GhostMyData's Pro plan covers 1,500+ brokers with CCPA legal requests to enterprise data brokers at $9.99/mo.
Start Removing Your Data Now
While you decide on an automated service, start protecting your privacy today with our free step-by-step removal guides.